Yair Yahav

Founder & CEO


Yair YahavFounder & CEO

Over 20 years’ experience in senior executive positions in the medical device industry. Past positions includes sales manager at J&J medical, Business Unit Manager at Boston Scientific, VP sales Asia Pacific at Flight Medical Innovations Ltd. Yair holds a Bachelor’s degree in political science from Bar Ilan University, and studied for MBA at the Israeli branch of Henley Brunel business college of West London.

Yogev Shamay

Co-founder & CTO


Yogev ShamayCo-founder & CTO

Senior Software Engineer. Graduated software engineering and MBA studies from the TECHNION - Israel Institute of Technology. Served as a software engineer in the IDF (Israel Defense Forces), followed by a senior software engineer position at the Israeli Prime Minister office.

Rona Erlich

Marketing Director


Rona ErlichMarketing Director

Rona is an accomplished marketing executive with over 20 years in global enterprise companies in a variety of industries. Rona has extensive knowledge in building high end marketing strategies and hands on experience in all digital platforms. Rona holds a bachelors degree in psychology and social science from the OP university in Israel and a professional diploma in digital marketing from HackerU college.

Mike Turner

Director of European Operations


Mike TurnerDirector of European Operations

Former Managing Director of Alcon UK & Ireland. Commercial Director for the UK NHS. Business Director at Sanofi UK. BSc, MBA

Shlomo Abramson

Clinical Service Manager


Shlomo AbramsonClinical Service Manager

Certified optometrist. Graduated Optometry and Visual Science studies from Hadassah Academic College. After years of clinical experience, Shlomo founded the e-commerce site Glasses4u.

Inbal Sasson

Clinical Research Manager


Inbal SassonClinical Research Manager

A Certified Optometrist, graduated from the School of Optometry and Vision Science at Bar Ilan University. Former professional manager of the Optics Division, Lapidot Medical, with 12 years experience as a clinical optometrist.

Yonina Thee

Clinical Specialist


Yonina TheeClinical Specialist

Holds a bachelor's and master's degree in optometry from Hadassah College, in addition, studied an advanced course in visual therapy. Worked as an Optometrist for 13 years in clinics Worked at Hadassah College, as an administrative and academic assistant for international courses in the master's degree program of optometry

Prof. Richard W. Hertle (MD)

Scientific & Clinical Advisor


Prof. Richard W. Hertle (MD)Scientific & Clinical Advisor

FAAO, FACS, FAAP Chief of Pediatric Ophthalmology, Director, Children's Vision Center The Dr. Robert "Boomer" and Jill Burnstine Chair Of Ophthalmology Director of Fellowship in Pediatric Ophthalmology and Strabismus Akron Children's, Hospital, Akron Ohio Professor, Department of Surgery, College of Medicine, Northeast Ohio Medical College Executive Bureau of the World Society of Pediatric Ophthalmology and Strabismus.

Prof. Ramesh Kekunnaya (MD)

Scientific & Clinical Advisor


Prof. Ramesh Kekunnaya (MD)Scientific & Clinical Advisor

Head of Pediatric Ophthalmology, Strabismus, and Neuro-ophthalmology at Child Sight Institute and Jasti V. Ramanamma Children’s Eye Care Center, LVPEI, Hyderabad, India. Clinical Assistant Professor at Case Western Reserve University Cleveland, Ohio, USA - in charge of the pediatric ophthalmology and strabismus fellowship program. A member of the Executive Bureau of WSPOS and a member of the Professional Education Committee of AAPOS. A member of the World Society for Pediatric Ophthalmology & Strabismus (WSPOS) and the American Academy of Ophthalmology (AAO).

Prof. Yair Morad (MD)

Scientific & Clinical Advisor


Prof. Yair Morad (MD)Scientific & Clinical Advisor

Senior pediatric ophthalmologist surgeon. Head of strabismus & pediatric ophthalmology unit at Assaf Harofe Medical Center, Israel. Former president of the Israeli association of strabismus and pediatric ophthalmology.

Prof. (Full member) in Tel Aviv University. Member of the managing committee of the World Society of Pediatric Ophthalmology and Strabismus. A member of the American - Academy of Pediatric Ophthalmology and Strabismus.

Amir Belson, M.D.

Advisory Board


Amir Belson, M.D.Advisory Board

Dr Amir Belson is a serial entrepreneur, a founder of 12 different companies. He is the founder of Neoguide Systems, a robotic endoscopy company that was acquired by Intuitive Surgical in 2009, Vascular Pathways, a vascular intervention company which was acquired by C R Bard in 2014, Zipline Medical, a wound closure company which was acquired by Stryker in 2019, Qool Therapeutics, a minimally invasive therapeutic hypothermia technology company, Radiaction Medical, a CE mark approved radiation protection medical device company, Embolibe, which develops proprietary total body embolic protection technology, Modular Surgical which develops new minimally invasive surgery technology, and PAFA, that develops atrial fibrillation ablation technology. Dr. Belson also serves as board director of Rambam Tech, Plantera Lab, Relimetrics and QT Vascular. Belson graduated cum laude from the school of medicine of the Technion, Israel Institute of Technology, in Haifa, Israel. He did his pediatric residency at Dana Children’s Hospital in Tel Aviv and his pediatric nephrology fellowship at Lucile Packard Children’s Hospital at Stanford University. Belson also spent one year as a research fellow with the Bio-Design Innovation Program at Stanford. He is the author of 34 medical papers and abstracts and has more than 500 issued and pending patents.   

Itay Barnea



Itay BarneaDirector

Experienced Medical Device executive, with 3 consecutive exits. Current CEO of BioProtect. Previously CEO of Orthospace, which was sold to Stryker (2019) for 220$ million.  Four years earlier, Itay sold Orthospace to Innova Health. Itay founded and managed Surgical Structure Ltd, and sold the company to Devol Inc. Itay holds a BA in Economics from Ruppin Academy College, and MBA from the College of Management, Israel.

Yariv Baron



Yariv BaronDirector

Founder and former CEO of Orca Surgical, an ophthalmic medical device startup. A Certified Optometrist, graduated from the Institute for Research & Studies in Optics and Optometry, in Vidi, Italy. Founder & Current CEO of EyeBlink, an ophthalmic medical device startup. Yariv is well-experienced & well connected to Industry KOL’s.  

Simon Kan



Simon KanDirector

Founder and Director at iAlphamed Group

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